Digital strategy consulting
The need to prepare and optimize your digital strategy
Digital strategy consulting is the process by which you create a marketing action plan that increases sales for your business. To do this, we must first optimize the SEO of our web marketing platforms so that they generate more leads than ever. SEO optimization consists of 4 phases:
1 – Marketing action plan
2 – Optimization of web marketing
3- SEO optimization
3 – Traffic acquisition (SEA)
4 – Conversion tunnel
Marketing action plan
- Marketing Action Plan: This is a step-by-step description of how you will implement your marketing strategy. It lists the key activities involved in carrying out a specific campaign, such as building brand awareness or promoting a new product.
- Marketing Strategy: This is the overall mission, goals, and objectives of your company’s marketing efforts.
- Marketing Plan: A formal document that outlines all aspects of your company’s marketing strategy, including its goals and performance measures.
- Sample template for creating an effective marketing plan.
Web marketing optimization
A marketing action plan is a document that outlines the specific actions you will take to achieve your goals, both on and off site. This can be a simple list of actions to take to reach your target audience, or a more detailed document. It’s not just about the content you publish, but also how users navigate your site, how they can interact with it, and how they can contact you if they wish. get more information or buy something.
Creating a marketing action plan is important because it’s the details that make the difference between success and failure when trying new things online. A good marketing action plan will help you keep track of everything, so there will be no mistakes; However, if an error does occur, having this type of documentation means the repair won’t take much time!
SEO Optimization
Search engine optimization (SEO) is the process of optimizing your website and its content to achieve higher search engine rankings. SEO can be a complex and intimidating process. However, it is important to remember that SEO is a long-term strategy that requires time and resources.
It is also an investment of time, money and effort. If you decide to invest in your site’s SEO now, you need to have a plan to maintain it over time. In other words: don’t expect quick results!
Buying SEA traffic
SEA traffic buying is the process of buying traffic from search engines. It is a way to increase the traffic of a website, and it is also a way to increase the number of visitors to a website.
Buying SEA traffic is a way for advertisers to place ads on search engine results pages (SERPs). To do this, the advertiser bids on keywords related to its activity or product. However, it’s not as simple as it seems (find out why digital advertising is important in this article)!
Conversion funnel
The concept of a conversion funnel is essential to understanding how to optimize your digital strategy. A funnel is a series of steps that represent the journey of your website visitor, from their initial interest in the product or service you offer, to the moment they make a purchase and become an actual customer.
The way people interact with brands online has changed dramatically in recent years and it’s important for marketers to be able to identify where their potential customers stop on their journey, so they can take action accordingly when they optimize this process to achieve better results.
Takeaway: There is no doubt about the importance of a good digital strategy for your business!
You need a good digital strategy. There is no doubt about it! A good digital strategy will help you achieve your goals, it will help you hit your targets, and it will be an essential part of your business toolbox.
What are these objectives? For example :
- Increase traffic to my site
- Get more customers through my website or app
- Increase the number of sales on my website/app
Conclusion
If you’ve decided to invest in your digital strategy , the first step is to make sure it aligns with your goals. To do this, you will need the help of professionals who know how to prepare and optimize your online marketing action plan. These experts can also help you create a funnel that will take customers directly from your website to the purchasing decision, without them being distracted by other offers on the Internet.